Food Retailing Research Paper Example | Topics and Well Written Essays - 1000 words

Food Retailing - Research Paper sampleCereal forms an important part of the food industry. Kellogg contains cereal like fiber and alone grain. Cereals ar the beings most important sources of food industry. US is the largest production of cereals, the average production per 1000 measured tons in the US is 334,554 in the year 2001. The output of cereal glob tout ensembley is expected to be 2219 million tons in the year 2009, 2008 experienced a decreased by 3% (UN discussion, UN News Centre). Agricultural production Food marketing Value added components The value added components of the product Kelloggs consists of nearly important cereals which are natural is day to day of life for all age group. Kellogg consists of cereals like whole grains, fiber, minerals and vitamins. Main ingredients and define The main ingredients in Kelloggs contain fiber, whole grain, vitamins and minerals. Fiber is considered to be firm for hearts. A diet which is high in fiber ensures all around com fortablyness of the family. According to the represent of Medicine, recommendation on fiber is mainly based on age and gender. But it seems like nation fall short to achieve the goals as most of the mint are losing out the benefits of fiber such(prenominal) as promoting good digestive and keeping the heart healthy. Therefore in order to help the people to overcome such issues, Kellogg have introduced delicious cereals such as All-Bran, Corn pops, Raisin Bran and other such products which aims to show good and excellent sources of fiber (Kelloggs, Nutrition). Whole grain has been defined by American d rude(a) of Cereal Chemists also known as A.A.C.C., whole grain consists of ground, intact, flaked or cracked whose main components i.e. anatomical reference components includes the germ, bran and starchy endosperm which are present in the same proportion as in intact food grain (Marquart & McIntosh, p.138) . Supply Chain Manufacturing/ processing The Supply reach encompasses all the activities which are associated with the transformation and flow of the goods from raw materials to the end users. In the global supply chain management the manufacturing and distri bution facilities are scattered all around the world. Figure 1 Supply Chain of Cereals (Source Radrigue, The Geography of Transport Systems) Storage/ Delivery The supra figure explains the supply chain process that takes place in case of cereals. The cereals are processed and manufacture and then they are stored and distributed on to the stores. The cereals are packaged properly with proper label and then they are transported to the retailers. Supply chain of the company Kelloggs is a well known brand and delivers all the essential requirements for the day to day activities of life through its product. The business primarily focuses on creation of profit but also keeping the environmental and social impact to a high importance. Kelloggs believes that by playacting responsible through supply chain th rough which the company aims to reduce energy as well as emission in the manufacturing and also distribution and improving the packaging of the product. Kelloggs supply chain consists of three sectors which are the primary, secondary and the tertiary sector. The process includes a range of agencies which includes the quality, research, sales, purchasing, distribution and transport. As an essential part of the