Building A Radio Empire :: essays research papers fc

"Media do not simply present ethnic products for consumption they provide much of the stuff of every day life sentence through which we construct meaning and organize our existence."--Michael R. Real, Super MediaDEFINING MOMENTS IN MASS MEDIA     Newspapers. Media began with the written word . . . To date, the oldest existing written document dates bottom to 2200 B.C. By 500 B.C. Persia had developed a form of pony gestate and the Greeks had a telegraph system consisting of trumpets, drums, shouting, beacon fires, smoke signals, and mirrors transmitting a form of communication to the masses. In 200 B.C. the Chinese circulated the starting newspaper, the Tipao gazette, to authorities officials. Newsletters began circulating in Europe by 1450. Over 150 age later, in 1609, the foremost gear incessantly published newspaper was circulated in Ger universey. ad began to shape the media industry by 1631 with the first classified ads featured in a Frenc h newspaper. And, in 1833 a New York newspaper was sell for one penny, enabling this media to reach a mass market.      Radio. At first there was the print, and then there was sound . . . In 1821 an English man named Wheatstone reproduced sound. However, the future of receiving set didnt really begin until 1890 when Branly transmitted the first radio waves in France. In 1901 the American Marconi Company, the forerunner of RCA, sent radio signals across the Atlantic. And five years later, a program of voice and medical specialty was broadcast in the United States.      In 1907 DeForest began a regular radio broadcast featuring music. In 1909 the first talk-radio format, covering womens suffrage, was broadcast. And in 1912, the United States Congress passed a law to regulate radio stations. In 1917 the first radio station, KDKA, was built and in 1920 the first scheduled programs on KDKA were broadcast. The going rate for ten minutes of commerc ial airtime was $100. By 1924, the first sponsored radio program, The Eveready Hour, began. In that same year there were two and a half million radio sets in the United States.      The 1930s atomic number 18 characterized as the Golden Age of radio. In 1929 automobile manufacturers began installing radios in cars. In 1933 Armstrong discovered FM waves. And in 1934, the government passed the Communications Act, creating the national Communications Commission (FCC). In that same year, half of all American homes had at least one radio set. In 1935 A.C.