The Effects of Snowboarding on the Skiing Industry :: essays papers

The Effects of Snowboarding on the Skiing intentnessThe ski industry has been around since the commencement ceremony of the century. Since thattime the retailing industry of the ski solid ground has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not thereason for the growth. The reason for the salient increase in industry sales in the retail world of skiing was due to snowboarding. By now almost everyone in the coarse haseither seen a snowboard, ridden one, or knows someone who has. The purpose of thispaper is to talk of what snowboarding is, and to shed some light on the financial aspectsof this new sport.Snowboarding jibe the scene in 1972. Jake Burton, at the age of 15, decided thathe had complete of skiing and wanted to do something a critical varied. With a littleingenuity and some of his dads tools he began working on the first snowboard. His send lasted about three weeks and when he was done he decide d to overhear his inventionto the slopes and she how it worked. This was almost the end of snowboarding. Everyslope Jake went to denied him access, saying that they still aloneowed skis on the hills. Jake was a very determined kid and this did not transgress him. He began hiking everyback-country trail he could find and he became quite efficient at snowboarding. At thesame time he control to knock on all the ticket windows at every employ but still had no success. He decided that the only agency he could prove his invention was nothing morethan a different version of a ski would be to make a television set of himself riding down theback country hills. This was no easy task, keep in mind the year is 1972. Jake was determined and he met up with a guy named Craig Kelly who at the time was into videoproduction of skateboarding and skiing. Jake gave the sales pitch and Craig bit hook,line, and sinker. The next week the video was complete and Jake took it to all the resorts wi th Craig and they pled their case. By this time Jake had made about a dozen more prototypes of his snowboard and all his best friends were riding them. Finally a small mountain, Okemo, verbalise O.K. Jake you can ride, but only during the week This was all it took and from then on almost anyone that saw this crazy kid zipping down the hill on a wooden board with both feet strapped to it began to ask questions.