Product and Service Classifications

Product and dish up classifications Products and function wide range, whether for personal companionable function or business. Tangible, intangible. Depend on function they serve. behind be raw, unfinished or utmost goods.Generally classified depending on domestic social occasion (final) or conducting business (further forgees) Organization, person, place and mood (IS) market POOP Organization trade Activities to sell the org Create, change, avow the attitudes and behavior s of intention consumers toward an organization Business firms give away advertising campaigns to meliorate image or market themselves to publics and stakeholders.Helps to market for free in media and improve investment confidence and improve sales from getting publicity somebody selling Used to build character of people recognized/business people. Create, change, maintain attitudes towards superfluousized people. Make employment of well(p)- cognise people to represent products to jock the m sell. chunk Big razors with Tended Miterwort aka the Beast unspoiled merchandise can turn persons make water into a powerho role patsy. crackpot Donald Trump and his self- entitle products. Place marketing Create, change, maintain attitudes toward specific places from local to international. Places be competing against each new-made(prenominal) for tourism business. Egg Tomorrow record in Belgium and Pizza in Spain two well- known party places of the world. Ideas marketing and social marketing can be ordinary or specific The diffusion of notions which help market a product or service.It is more than advertising, it encourages the broad range use of marketing tools = all marketing strategies same advertising that Colgate toothpaste is number 1 bea of this marketing is social marketing process of planning campaigns that influence individuals behavior toward parcel a societys well- being using marketing tools all marketing tools 1) Benefits they want 2) cut back b arriers theyre concerned about and BY provoke BEEPER 3) The use of persuasion to trip their participation in programmer activities.Social marketing makes use of campaigns to promote aw areness, much(prenominal) as health campaigns for cancer, environmental campaigns for environment egis and others that promote equality and rights. Classified depending on the kind of consumers who use them. The distinction amongst the two is the purpose for buying the product. If a lawn mower is bought just for home use it is a consumer product. If bought for lawn mowing business it is an industrial product. articulation 1 Consumer products are Prod and service bought for final consumption. Classified on how they are bought.CUSS buying behavior, compare, cost, distribution, procession frequency/method. appliance P&Ss are Bought frequently, at one metre with minimal safari and without much pre acquire landing, info gathering or brand comparing. Except popular brand names, well known Eg g sweets, cigarettes, fast food. be usually low expenditured, placed in locations that make them easily available when needed. (been in maturity stage for long time) ball coca cola Mass promotion Low habitudeer involvement undesired PSs Consumer dont know about or not think of buying or negative interest toward. Most new products on market are unsought.Egg life insurance or blood donations. outlay varies, Distribution varies, Aggressive promoting by manufacturer/reseller Shopping PSs are go past Less frequently purchased products and go, higher impairment that customers compare carefully on price quality, suitability and style. Lots of time washed-out gathering info/comparing. Products distributed to few outlets, give info for comparison effort Egg Airline work, furniture. Advertising and personalized target selling by manufacturer and reseller. limited itty As are Unique gull/characteristics ID = Loyalty. Certain groups willing to make special effort to get. Exclu sive distribution and outlets to purchase, higher(prenominal) price/low sensitivity feat of this dont compare invest only time needed to reach dealers carrying. Role/custom designed clothing. Specific targeting by producer/reseller Part 1 Industrial products are Products purchased for further processing or for use in conducting business Materials and Parts INPUTS/resources legal injury and service are the major marketing factors. Branding and advertising are little important. Raw materials consist of farm products much(prenominal) as livestock or payoff and Natural products such(prenominal)(prenominal) as woodwind instrument and iron ore.Manufactured materials and parts consist of function materials like iron and cement and division parts like motors and trees. Capital items PRODUCTIONS helper in the buyers production or operations, including installations and colleague equipment Installations consists of major purchases like building (factories and offices) and unbending equipment like (generators, large computer systems) paraphernalia equipment includes Portable factory equipment and tools such as tractors and hand tools Office equipment such as computers and office desks, they have shorter life than installations and instigate in the production process.Supplies and run (business) sups ORBS services Bad m Supplies are the public lavatory products of the industrial field because purchased with minimum effort or comparison Operating supplies such as coal, paper, pencils Repair and maintenance items such as paint, nails and brooms Business services are services supplied under contract accommodate Maintenance and repair services such as carpet cleaning or computer repair. Business advisory services such as legal services or advertising.